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somi! Corporate Identity

Customer: Societat Catalana d'Assistència Especial   Year: 2006
Corporate identity of somi!, escort services in displacements for people with reduced mobility.

CHALLENGE:
To address the communication directly to the target group: the elderly and people with reduced mobility.
To transmit the autonomy and the new world of possibilities provided by the service.

RESPONSE:
Simple, visual and direct identity to represent the friendly service offered by the company. Optimistic colours and illustrations, distant from the usual communication strategies of health services.

DEVELOPMENT of:
Naming, slogan, logotype, texts, stationery, promotional element, presentations template, website, clothing and vehicles.

• Selected for the exhibition D.A.S. | Design After School
  Roma Design + Week, 2009.

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• somi! web Project ›