Barcelona Activa promotional campaigns


Creamedia campaign: Press ad for the back page of La Vanguardia

Creamedia campaign: Press ad for the back page of La Vanguardia Creamedia campaign: Press ad for the back page of La Vanguardia - thumbnail

Creamedia campaign: “If you are creative, strike your entrepreneurial potential!”

Ad Creamedia Campaign Ad Creamedia Campaign - thumbnail

Creamedia campaign: Image and animated banner for web

Creamedia campaign: Image and animated banner for web Creamedia campaign: Image and animated banner for web  - thumbnail

Enterprising July campaign: “Prepare yourself for an Enterprising July”

Ad Enterprising July campaign Ad Enterprising July campaign - thumbnail

Enterprising July campaign: Press ad for El Periódico

Enterprising July campaign: Press ad for El Periódico Enterprising July campaign: Press ad for El Periódico - thumbnail

Enterprising July campaign: Press ad for El Economista

Enterprising July campaign: Press ad for El Economista Enterprising July campaign: Press ad for El Economista - thumbnail

Enterprising July campaign: Image and animated banner for web

Enterprising July campaign: Image and animated banner for web Enterprising July campaign: Image and animated banner for web - thumbnail

Barcelona Activa promotional campaigns

Customer: Barcelona Activa   Year: 2009
Design of the media campaigns to promote the programmes Creamedia and Enterprising July.

CHALLENGE:
To create two media campaigns with visual impact, using the new identity of Barcelona Activa.
To promote the Creamedia programme for the creation of creative companies, and the Enterprising July programme of summer activities.

RESPONSE:
For the Creamedia we designed an ad introducing the programme as the spark to strike the entrepreneurial potential of creative professionals.
For the Enterprising July we merged the refreshing image of a watermelon with a pie chart showing the key issues for entrepreneurs.

DEVELOPMENT of:
Press advertisements, slogans, photograph, adaptation to different formats according the media and promotional item for Enterprising July.



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