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Japan Diffusion information campaign

Customer: Japan Diffusion   Year: 2009
Design of an information campaign for a mailing to the Japan Diffusion customers.

CHALLENGE:
To create an information campaign for mailing in order to naturally explain the changes in the company's organization and how these would affect the customers.

RESPONSE:
Presenting the change process as a journey with different stages in a positive way: We get closer.
The result is a clear, simple and visual campaign. Messages were deeply simplified.

DEVELOPMENT of:
Informative item design, texts development, print management.

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