Identity and Communication water idea


Set of stationary elements

water idea photo water idea photo - thumbnail

Folder detail

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Stationary detail

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Business cards

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Business cards back detail

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Business cards back finishing detail

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Presentations

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water idea logotype

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water idea logotype(vertical version)

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Promotional product: digital picture frame with weather station

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Promotional product: reusable stainless steel bottle

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Promotional element: Christmas sard

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Website: home

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Website: home

water idea web photo water idea web photo - thumbnail

Website: home

water idea web photo water idea web photo - thumbnail

Website

water idea web photo water idea web photo - thumbnail

Website

water idea web photo water idea web photo - thumbnail

Identity and Communication water idea

Customer: water idea   Year: 2010-2011
water idea is a consulting firm that optimizes the use of water resources:
They combine information regarding available resources with societal needs in order to extract relevant answers.

CHALLENGE:
To project the energy and use of the latest technologies proposed by WI in a market of slow evolution. To run away from exploited resources in this sector such as water droplets and the extensive use of blue colour.

RESPONSE:
The graphic concept used to develop the applications is based on the use of a collection of images from the natural environment, both living beings and inert, they all keep a close relationship with water. The idea of water is therefore conveyed from a new point of view, through a second reading.

The logotype conveys the idea of fluidity, energy and adaptability.
It has been constructed by overlapping the acronym for water idea (w + i) where the central drop represents the important conclusion, drawn from a whirlwind of data.

To present the values of water idea we created a set idea of functional and durable products.

DEVELOPMENT of:
Strategy, art direction, identity concept, graphic design and print and production management.

APPLICATIONS:
Logotype, slogan, texts, stationery, stationary templates, presentations templates, website design and programming, Christmas card and promotional products.



Visit the website: www.wateridea.eu (external link).