Entrepreneur’s Day promotional activities


Character detail on the wall

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Character 1

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Character 2

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Action on the character 2

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Action on the character 2

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General look of the wall on the 2010 Entrepreneur’s Day

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Character detail

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Character assembly

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Promotional product: collapsible frisbee

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Promotional product: collapsible frisbee

Entrepreneur’s Day promotional activities photo Entrepreneur’s Day promotional activities photo - thumbnail

Promotional product: collapsible frisbee

Entrepreneur’s Day promotional activities photo Entrepreneur’s Day promotional activities photo - thumbnail

Promotional product: collapsible frisbee

Entrepreneur’s Day promotional activities photo Entrepreneur’s Day promotional activities photo - thumbnail

Entrepreneur’s Day promotional activities

Customer: Barcelona Activa   Year: 2010
Promotional activities to highlight the presence of Barcelona Activa on the 2010 Entrepreneur’s Day, held in the Barcelona Fair.

CHALLENGE:
The first action had to take place on the 45 m long wall, a surface available for participants to make themselves known.
The second action consisted in selecting and customizing a merchandising element of the entity to be offered to visitors at their stand.

In both cases, the challenge was to present Barcelona Activa as a support agency serving the entrepreneurs and to optimize costs.

RESPONSE:
On the wall, with more than 12.000 pins, some characters representing the Barcelona Activa technicians were created.
These pins would be available for participants to post their ads. The transformation of the action during the days of the event was continuos and demonstrated the creativity of entrepreneurs.

For the merchandising, we selected a collapsible frisbee presented inside a small cloth bag, enhancing the surprise effect as it suddenly unfolded when taking it out from the bag. On the frisbee the message “Impel your idea” was inscribed, inviting the recipients to propel their business projects with energy.

DEVELOPMENT of:
Art direction, concepts, graphic design, illustrations, assembly and production management.

APPLICATIONS:
Promotional action on the wall and merchandising.