Frutier Packaging


Packaging, Promotional element and Sweet twisted shape

Photo Frutier Packaging Photo Frutier Packaging - thumbnail

Packaging

Photo Frutier Packaging Photo Frutier Packaging - thumbnail

Open packaging

Photo Frutier Packaging Photo Frutier Packaging - thumbnail

Packaging detail

Photo Frutier Packaging Photo Frutier Packaging - thumbnail

Sweets shape

Photo Sweet shape Frutier Packaging Photo Sweet shape Frutier Packaging - thumbnail

Sweet shape

Photo Sweet shape Frutier Packaging Photo Sweet shape Frutier Packaging - thumbnail

Frutier Packaging

Customer: Art-Fruit   Year: 2005
Packaging of Frutier, gourmet sweets made of natural fruit.

CHALLENGE:
To design a package that shows the product and makes it attractive.
Coherence with the corporate identity and foresight of package adaptations to future extensions in the product range.

RESPONSE:
Attractive and exclusive packaging. The window of the pack shows the colourful sweets, contrasting with the black colour that it identifies the brand. The red colour of the inferior piece of the packaging personalizes the present product range.
A strip closes the box to reinforce the exclusivity of a gourmet product.

DEVELOPMENT of:
Naming, slogan, logotype, stationery, promotional element, copywriting management, design of the twisted form of the sweet, packaging and website.


  • Selected for the exhibition D.A.S. | Design After School
    Roma Design + Week, 2009.


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